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How To Create A Video Sales Letter Jon Benson Style

April 29, 2013

Here’s a simple step-by-step instruction on how to create a video sales letter:

  1. Open your presentation software (e.g. PowerPoint)
  2. Write the salesletter directly into the presentation software, slide by slide.
  3. One sentence per slide. OCCASIONALLY two sentences per slide. And always end with an ellipsis (…) or colon (:)
  4. Center-aligned.
  5. Record audio first.
  6. Then play back audio and record screenflow using camtasia. (do this in powerpoint rehearsal mode).
  7. every 5 to 10 slides: don’t have every word on the slide.
  8. videosalesletter should be NO LESS than 15 minutes (better 20, 30, 40 minutes!)
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